Hope Lovina is the latest singer to emerge who leans on the Sean Paul-influenced sub-genre of bashment to create a sound which could scarcely be more ‘now’ but seems relentlessly sunny. Camden market might not be the most glamorous location to film a music video, but it feels quite apt that such a resolutely British location packed with its ever-cosmopolitan shoppers is the setting for a sound that is influenced from so many areas.
At just sixteen-years-old, Hope is bidding to be the genre’s next flagship artist. Born and raised in Manchester, the teen discovered her singing and songwriting abilities at just six years old. During the last ten years, she’s honed her songwriting craft and fine-tuned her voice, while culminating a clutch of tracks from numerous recording sessions. It wasn’t long until Hope inked a deal with teen initiative label Indie Muscle, before dropping her first offering Wifey.